All the Metadigs eSolutions team members will be in expressing their gratitude to their mothers on this Sunday, 13^th May 2012. The company has been marking this day for celebration since 2009. In addition to the celebrations, the Managing Director of the company will be addressing the team members to congratulate them on their achievements.

About Mother’s day:

The celebration of Mother’s Day was first recognized in the UK, way back in 1600. In fact, it was the first nation to dedicate a day exclusively for mothers.

The history goes something like this – In those days, little boys from poor families were sent to estates and villas to work as domestic help. The pangs of separation from their mothers used to be like a torture to the children. Wise people of those times realized their difficulties and sorrow. Therefore, the children were allowed to meet their mothers for one day in a year. The day for experiencing the parental care was decided for the second Sunday of the lent fasting season. Mother’s Day was also called as the Refreshment Day in the UK. This year it was celebrated on 18^th of March.

However, the mother’s day in the US is usually celebrated on second Sundays of May. It is day for celebrating the mother’s love, whose entire life will be centered upon the welfare and well-being of her children. They go through a lot of hardships in their lives, just to make sure that their children are always happy. The resolution for celebrating the day exclusively as Mother’s Day was declared on May 8^th in the year 1914. It was duly signed by the then president of the United States, Woodrow Wilson.

Although Mother’s day was not popular in countries like India, they have wholeheartedly accepted this culture now. People in India almost worship their mothers. They celebrate this symbolic day by offering gifts to them, as a token of gratitude for all the sacrifices that they had made in bringing them up. Indians also celebrate it on the second Sundays of the month of May every year.

Metadigs eSolutions is an esteemed web design firm that has been helping businesses grow their exposures online. They are known for providing web design solutions at the most competitive prices in the market. Some of their services include e-commerce development, flash development, blogs designing, designing newsletters, custom web application development etc.

About the 3km run:

The event is being organized with the consent of their headmistress, who is very excited about the support being provided to the poor children of the school. Only the children of fourth and fifth grade are allowed to participate in this event. Although these grades have around 200 students, hundred of them are expected to participate in the event. This mini marathon will be conducted on the Runners Street.

All the children who complete this run will be awarded with a goody bag, with a lot of goodies in them. Many of the fortunate privileged people have come forward to support this noble cause. People are encouraged to donate goodies instead of cash. Ideas are pouring in from all corners about the ideal gifts that will promote running among children. Money will also be donated to the school for providing uniforms and books for the children.

People can donate anything that will make those children happy. You could contribute as little as biscuit packets or soft drinks, which are to be given along with the goody bags. While some people are considering about giving practical gifts that could really help the children in the long run, some people wish to make that particular day special for the poor children. You could call the organizers or send them a SMS to pledge your contributions for this charitable cause.

Metadigs eSolutions has decided to offer complete support to this generous cause. The company has decided to contribute majorly for helping the underprivileged children. It is a refreshing sign to see companies like Metadigs eSolutions come forward to offer a helping hand. We wish more and more companies would consider giving back to the society, and helping people in the grass-root levels.

Metadigs eSolutions is rated among the top web design companies globally. They have built a strong credibility over the years by delivering high quality websites to businesses of all sizes. The significant aspect of doing business with this company is that they deliver premium quality websites and web applications for the most cost effective prices.

Image Gallery: Date 13th May 2012

Below are few tips for building better media display advertisements and publishing the digital content online on smaller screens

Better start designing with efficient devices like iPad

Although the designing order usually starts from lesser to higher featured devices, the suggestion for this case is to go in the reverse direction, which is to start development from highest resolution devices having high interactive platforms. The main reason for doing this is that they are able to handle deep resolution better than older devices.
After development on the high resolution supportive platform, you can switch over to the lower ones like smartphones and desktops. It ensures efficient optimization of content over all devices.

Make use of web fonts in your content

There are plenty of Web fonts. They allow you to use any font of your choice without being rendered as an image first. Download all fonts separately and use font-face value changer of the browser to change the text as per your needs and specification. By doing it this way, you can save a lot of bandwidth for internet users with high resolution devices.
Combine web fonts for shading and masks for high resolution devices to get more customizable results. You can also use any of the compression technology on the images that normally create undesirable objects of the text fonts.

Avoid using PNGs – Instead use CSS for desired and appropriate size of images

The web technologies like CSS and PNG allow for more optimization of high resolution displays comfortably in any bandwidth. You will also need to use progressive enhancement ways to mark up and put the content on the web. In this way it will look cool and descent in the browsers which do not support it.

Create some common graphical elements using rounded corners, colors, gradient and opacity like features. For customizing visuals such as lines, corners, tabs and buttons, use cascading style sheets of HTML instead of using portable network graphics. It will look crisp, as they consume lesser kilo bytes of memory. It can also help you customizing your image size more accurately.

Borrowing and using techniques of game designers for high resolution content on iPad

Games usually are of high resolution display, and they use specific deep resolution techniques. So, in order to bring crispness in development of high resolution content, you could instead use the techniques of game designers.

Texture and sprite maps are the best gaming techniques that can be used for creating high quality mobile contents. In these techniques, the designers use a number of background images to display, in order to prevent the downgrade of image pixels on higher zoom.

Obviously, the first part would be to select your website domain name, or your business URL. When choosing a domain name for your business, make sure that it is closely relevant to your business name, or tells about your products or services. Sometimes your business name domains will have already been taken up. In such cases, you can try some other combinations, or go for other extensions of the domain name.

Even before you get started with coding your website, you will first need to map or create a blueprint on how you wish your website should look. Not only will it help you in organizing your website better, it will also help your visitors navigate your website quite easily. Even the search engines consider well organized websites for higher rankings, because they understand the logic better. Therefore, wire framing or mapping the websites will also help you in your search engine optimization efforts as well.

Express your business information accurately:

One of the biggest mistakes made by most of the webmasters is that they are unable to express their business in such a way that it becomes easier for the visitors to make the buying decisions. It doesn’t matter if you are selling products or promoting your services, your business information should be clearly expressed on your websites.

The navigation system in your websites would be easier, with proper menu. The contact information page should be elaborate and unambiguous. Your phone numbers and e-mail IDs should be clearly listed on your ‘Contact Us’ page. Make sure that you address all the inquiries in a very timely manner. That will send a clear message to your customers that you mean business.

The content on a website should be clear and concise. Try not to be repetitive, but explain everything about why people should do business with you. In addition to explaining about your products or services, also list out clear price lists. Customers prefer knowing about prices before making their purchase decisions, and therefore the price lists will help them to take action on your website.

People are also interested in knowing about how you have been catering your services to other people.  Therefore, it would be a wise idea if you were to list out your clientele.  If you are into any development business, you could also provide links to your previous works. You will need to describe your skills and expertise, in order to gain confidence of your prospective customers. However, don’t make it sound too exaggerated.

Security

 If there is one thing that makes people uncertain while doing business online, it is their concern for security. You will need to provide proper security measures like SSL encryption technology, or other hacker safe systems. Only then will people will be confident to do business with you online.

Better audio / video adding interface, geo location managing APIs and the canvas elements allowing dynamic rendering of 2D images are the main features included in HTML5.

Enhanced web development

HTML5 technology has long been considered as game changer in the field of web development. Due to enhanced web development support it provides, many might consider it wiser to transfer their focus on this innovation. Additionally, HTML5 has been introduced to mobile and gaming developments as well. The web application developed with HTML5 may rely on web, but they do not reside there for security and other reasons.

Engineers working and developing with HTML5 technology say that it made possible to create lively web applications that are rich in visualization. They appear almost like native running applications that are designed for specific devices like and iPad or android tablets.

Streamlined development

Streamline development is a new feature introduced in HTML5, which gives richer experience to its application users. The new API of HTML5 with browser enables greater functionality for users that was not possible with its earlier versions. Geo location selection services are easy to develop with HTML5.

Now with HTML5 it is possible to create customized displays for any screen size, for rendering location based contents, and many others. It is now easier to make tools that can fetch data from web. Hence HTML5 enables you to have plethora of web services.

For marketing and advertisers

Along with being a major technological development role player, it also presents huge benefits for marketers and advertisers also. Rich and advanced scalable featured online ads enhance their online marketing results. They can be made to be compatible with screens of various sizes. With HTML5 it is possible to display ads on the web in various applications. Rich media display makes the apps compatible on most browsers and mobile devices as well.

Video challenges connected to the web

The features of HTML5 are plenty, but the video challenges cannot be ignored. Flash development was usually transferred to third party developers, and they made it robust and popular. Since HTML5 is going through its early stages, it is lagging a bit on video related advancements. Here it needs improvements and innovations to become competitive with flash video technology.

HTML5 supports for some useful and cool application programming interface, which allows one website to easily connect with other. CORS (cross origin resource sharing) like features make the process of information sharing possible between websites.

A dramatic change in flash technology and Internet Explorer is fairly visible now. All this is possible only due to HTML5 technology. The newly launched Internet Explorer 10 may bring out a competition from Mozilla and chrome browsers. Hence the importance of HTML5 for web will become more significant in the coming days.

Quick and Immediate Planning

The best thing about using timeline on FaceBook is that companies need not start from the scratch. In fact, they can add it to their existing social media marketing strategies.

The FaceBook cover images are more like the sticky images that will look great on the top of your walls. Unlike the other images, they do no get scrolled down. While individuals might use cover images to add pictures that speaks about them and their personalities, businesses can use them to leverage their FaceBook rankings or their Edgerank.

Major Brands Reaping Benefits

Most of the major brands have already started using timeline on their innovative SMM campaigns. Internet marketers have been able to come up with many ideas to help their clients connect better with customers.

Like mentioned above, FaceBook timeline marketing does not call for reinventing the SMM strategies completely. You don’t even have to hire consultants or a new team for the job.

In the past, marketers found it difficult to moderate the FaceBook posts on their business page. The new timeline offers them with easy moderating features. You don’t have to move the interactions from newsfeeds to private message for providing one-on-one engagements. You can moderate the privacy options a lot easier on timeline.

Utilizing the Power of Facebook

Lets us see how companies have been able to harness the powers of this new development from FaceBook. You could initiate aggressive engagements by starting a contest of sorts, where your members can upload their photos related to your business. You could use the one with maximum likes as the cover image.

This strategy has been utilized by brands that market adventure sports like kayaking. The members are requested to upload their best action photos. Such ideas help businesses in getting better EdgeRank due to constant sharing, liking, and tagging.

Get Maximum Online Exposure with Facebook

Some companies provide links to giveaway promotional items on their timeline. This can help them in bringing about enriched engagements with both their prospective and existing customers.

Companies like Verizon use timelines a little differently. They refresh new images frequently with the ones that are clicked by their customers using their devices. Samsung on the other hand displays their new product launches on timelines. The possibilities of using visual media on FaceBook for better online exposures, have increased with the introduction of timeline.

Using Photoshop, you can make some amazing photos from scratch, even if you don’t have a reference photo to start with. You can also complete makeover existing images to make them look stunning. Here are a few examples.

Adobe just released Edge as a preview for beta testers. You can create animations using HTML5, CSS3 and JavaScript with the tool. What is notable is the fact that Adobe is the first company to release such a tool to developers. How very cool!

Maybe Apple will up its game with its TV offering and open it up to app developers. Apple doesn’t officially support apps on this platform yet, so we may have to wait a bit until they break the news themselves.

A Beautiful Web Design

As everyone knows, first impressions can make or break you.  When a person pulls up a website, in almost all cases, the aesthetics of the site is going to be what they notice first.  They will notice a creative graphic design.  They may notice the color scheme used, and will most likely notice any branding.  The usability, at this point, is mostly a moot point because they have not started using the site yet.  No, at this point, the thing that helps make that decision of whether to stay on your website and delve deeper into the vast pools of information, or to go back to wading in the ocean that is cyberspace, is going to be whether the site catches their eye.  A good web design firm doesn’t just know this fact but also knows how to find out what aesthetics please your target audience.  After all, beauty is in the eye of the beholder, and you want that eye to behold your website.

The Usability Issue

Once the web design has lured the right people to your site, the goal then is going to be getting them to stay and look around a bit. Regardless of whether the site is for business and in the business of selling, a charity website, or even just a personal blog, usability is going to be important.  If a user gets to your site and every link they click on brings them to a blank page, they will look elsewhere.  If the aesthetics and branding of your site and of your products drives every person on the web to want your product, but when they try to put the item in the shopping cart nothing happens, then that customer will find something to buy somewhere else and possibly take their friends and family with them if they are frustrated enough.

While both of these aspects are vital to good web design, they are only two of many variables that need to be considered when developing the best designed websites.  You may think that web design is trivial; but is it worth the risk to find out when achieving a successful website can be as easy as finding the right web design firm?  Hopefully, you won’t have to find out.