QR codes like bar codes are inherently cryptic and have served the only purpose of identifying products. That doesn’t however mean that you cannot make them entertaining. The beauty of QR codes is that you can create some really creative designs using just a bunch of squares. More than serving the purpose of giving user information, this could help your product stand out from the crowd.
Whether people check out your product or your competitors may well depend on how beautiful your QR codes are. Here is a look at a few excellent QR codes that may interest you. Take some inspiration from these and create your own.